Heart Evangelista ranks 4th among top 20 global celebrities in fashion, sportswear

Heart Evangelista ranked fourth among the top 20 global celebrities in fashion and sportswear in Launchmetrics Insights' latest report on fashion marketing.

Launchmetrics Insights, a cloud-based performance benchmarking software, released its "Reinventing Influence: The Gen Z Impact on Fashion Marketing" report on Thursday. The report looked into the evolution of fashion and sportswear through the years and the changing face of connection and influence.

The latter part of the report revealed the "Top 20 Celebrities Globally for all Fashion & Sportswear Segments," where the Kapuso Global Fashion Icon ranked fourth with a total of $85 million in Media Impact Value (MIV) in 2023 alone.

MIV, according to Launchmetrics, allows brands to ascribe a monetary value to a celebrity or influencer's "post, interaction, or article and measure its impact and identify contributions to brand performance across voices, channels, and regions."

"It's Showtime" host Anne Curtis also made it to the top 20 list, ranking 9th with an MIV of $55 million.

Heart retweeted a screenshot of the data report on X (formerly Twitter), where she congratulated Anne.

"Congrats too Anne Curtis Smith," she tweeted on Thursday.

Congrats too @annecurtissmith ♥?♥?♥? https://t.co/JmkX6Mea0o

— LoveMarie O. Escudero (@heart021485) June 6, 2024

Indian actress Avneet Kaur topped the list with an MIV of $97 million. She was followed by Dominican rapper Anuel ($96 million MIV), South Korean boy band Enhypen ($89.7 million MIV), Heart Evangelista, and then South Korean boy band NCT ($81 million MIV).

Other global celebrities that made it to the top 20 include Jennie Kim ($76 million MIV), New Jeans ($67 million MIV), Kim Ji Soo ($59 million MIV), Anne Curtis, Nattawin Wattanagitiphat ($48 million MIV), Dua Lipa ($42 million MIV), Win Metawin ($41.6 million MIV), Park Chae Young ($41 million MIV), Jude Bellingham ($39 million MIV), Stray Kids ($37 million), Phakphum Romsaithong ($36.6 million MIV), Becky G ($36.7 million MIV), Disha Patani ($23 million MIV), Angel Fabian Di Maria ($18.9 million MIV), and Dwayne Johnson ($17 million MIV).

— CDC, GMA Integrated News