Special Advertising Feature: Healthy, set, go! Alaska celebrates World Milk Day on June 1

Alaska celebrated World Milk Day on June 1 with a simultaneous milk-drinking activity nationwide; a family charity run in BGC; health and fitness programs in Baguio, Cebu and Davao; and an online milk moustache advocacy project
 
Spearheaded by the Philippines’ leading milk company Alaska Milk Corporation, the second Alaska World Milk Day celebration was bigger and better than the fete last year, which gathered more than 3,000 participants in its fun run and raised the same number of milk products for the feeding program of Children’s Hour and its partner organizations.

This year, Alaska World Milk Day went nationwide with a simultaneous milk-drinking activity in Baguio, Cebu, Davao and Metro Manila. There were simultaneous fitness classes in the three provinces to encourage individuals and families to start a morning health and fitness regimen: Zumba + power breakfast of Alaska powdered milk paired with champorado drizzled with Alaska Evaporated Milk, pandesal filled with Alaska Condensed milk, and cereals with Alaska Fresh Milk. The power breakfast were given free to participants at the event area as part of the “Alaska Gatas for Breakfast” campaign, held for the first time this year. The campaign aims to get everyone to start the day right with a nutritious breakfast.

This effort to foster a healthy consciousness among individuals and families—through the combination of exercise and proper nutritious—is Alaska’s way in helping the government fight against the increasing number of obese children and adults in the country. According to the Department of Health (DOH) and the Department of Science and Technology—Food and Nutrition Research Institute (DOST-FNRI), obesity is one of the most prevalent nutritional problems of Filipino children and adults. At least 16 million Filipinos 20 years old and above, and two out of 10 children are overweight.

Alaska Milk Corporation also donated 3,500 packs of Alaska Milk—the same number of registrants of the Alaska World Milk Day Family Run—to Children's Hour, a fundraising organization that encourages individuals and companies for donations of at least one hour's worth of their earnings for programs dedicated to make the lives of disadvantaged children better. Aimed at getting today's children and their parents to get off their couch, leave their gadgets for the day and engage in physical activity, the Alaska Family Run was held at the Bonifacio Global City.

People also joined the “Gatas for Breakfast” campaign to help combat obesity and malnutrition in the country by posting their photos with a milk moustache online with the hashtags #alaskaworldmilkday,  #WMD2014, #MilkSelfie and #GatasForBreakfast.

The Alaska World Milk Day celebration is part of Alaska’s continuing advocacy toward health and nutrition, particularly its Nutrition. Action. Champion campaign. For more information, log on to www.alaskaworldmilkday.com and like www.facebook.com/WorldMilkDayPH.