Viva Magenta is Pantone's color of the year for 2023

The 2023 color of the year has arrived, and the story behind it is fit for the rebel in you.

Pantone 18-1750 or Viva Magenta, is called “an unconventional shade for an unconventional time: a new vision.”

“Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength,” the company said on Facebook, alongside a video to introduce the color.

With a transformative, nuanced crimson red tone, the dynamic color showcases a balance between warm and cool, and is assertive but not aggressive. The “brave and fearless” color also promotes optimism and joy.

“Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly ‘out there’ and is a stand-out statement,” Pantone said.

“Audacious, witty and inclusive of all, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same rebellious spirit,” it added.

Pantone’s 2022 color of the year is Very Peri, “a dynamic periwinkle blue hue with a vivifying violet red undertone that blends the faithfulness and constancy of blue with the energy and excitement of red.” —Nika Roque/JCB, GMA Integrated News