GMA's 'Dapat Totoo' campaign wins Best in Audience Engagement at Digital Media Awards Asia 2022

GMA News and Public Affairs' "Dapat Totoo" campaign won the Best in Audience Engagement award at the Digital Media Awards Asia 2022 by the World Association of News Publishers.

Designed to educate and engage readers for the 2022 Philippine elections, the digital campaign used multiple platforms extensively to impart facts and knowledge to everyone, especially the youth.

Also aimed at resisting fake news and misinformation, the campaign included GMA Network's first AR quiz filter about election basics. It was developed in partnership with GMA New Media Inc.

There's also WordEleksyon, a game that reminds voters about the traits of an ideal candidate, and a webinar series on how to inspect, spot, and question misinformation.

'Dapat Totoo' DIGITAL CAMPAIGN, BEST IN AUDIENCE ENGAGEMENT AT DIGITAL MEDIA ASIA AWARDS 2022 pic.twitter.com/n8FXlCrbkR

— GMA Public Affairs (@GMA_PA) November 3, 2022

Apart from these, "Dapat Totoo" also collaborated with personalities, including Ychan Laurenz, who further helped reach the youth.

The project garnered 34 million views and over 800,000 interactions across social media platforms.

This comes after the "Dapat Totoo" campaign also bagged the Best in Audience Engagement award at the worldwide category of the same award-giving body last September.

Digital Media Asia Awards "recognizes Asian publishers who have delivered unique and original digital media projects."

—Franchesca Viernes/MGP, GMA News