GMA’s ‘Dapat Totoo’ campaign shortlisted for Digital Media Awards Worldwide

The “Dapat Totoo” campaign by GMA News and Public Affairs was shortlisted for Best in Audience Engagement at Digital Media Awards Worldwide organized by the World Association of News Publishers.

The digital campaign was designed to educate and engage readers—especially the youth—on multiple online platforms in support of GMA News and Public Affairs’ coverage of the 2022 national elections.

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The #DapatTotoo campaign highlighted facts about election candidates and the importance of resisting fake news and misinformation.

The project included GMA Network’s first Instagram augmented reality or AR quiz filter about election basics, which was developed in partnership with GMA New Media Inc., the network’s digital media and technology arm.

Another collaboration with GMA NMI was WordEleksyon, a word game designed to remind voters about the traits to look for in ideal candidates.

The campaign also presented the Dapat Totoo lectures, a webinar series for college students discussing how to inspect, spot, and question misinformation, and become citizen journalists.

To further reach and educate younger audiences, the campaign included TikTok challenges and a collaboration with influencer Ychan Laurenz, among other activities.

Through witty and relatable skits, the campaign’s original work with Ychan reminded voters to avoid fake news and to vote for leaders who were honest and sincere.

The project resulted in over 34 million views and over 800,000 interactions across social media platforms.

Dapat Totoo has also been shortlisted for the Asian Digital Media Awards.

Other nominees are projects by Pulse in Ghana and VGTV in Norway.

Winners will be announced at the World News Media Congress on Sept. 29 in Zaragoza, Spain. – RC, GMA News