Jimuel Pacquiao's first modeling gig

The eldest son of boxing icon Manny Pacquiao is now a model.

Emmanuel Pacquiao, Jr., or Jimuel, on Thursday debuted in his first photo shoot as a brand endorser.

In her Instagram account, proud mom Jinkee Pacquiao posted behind the scenes photos of the shoot.

One of her posts show Jimuel and herself signing a contract with brand executives.

While not a stranger to camera appearances, it is Jimuel's first time to endorse a brand.

It was not specified in Jinkee's posts what product Jimuel will be advertising.

--Jessica Bartolome/JST, GMA News