Community Bulletin Board
BRAND TALK

SM commits to creating new waves with record-breaking International Coastal Clean-Up


More than 23,000 volunteers from various organizations and communities across the country
recently attended this year’s International Coastal Clean-Up (ICC), an annual event organized by
SM in collaboration with the Department of Environment and Natural Resources (DENR), Local
Government Units (LGUs), and the International Coastal Clean-up Organization as part of their
commitment to promoting cleaner seas and oceans.

 

Held annually, the ICC encourages individuals to join the movement for cleaner seas and oceans,
inspiring thousands of volunteers from various sectors and communities every year to do their
part in ensuring the cleanliness of the shorelines and waterways in the country.

This year’s ICC took place last September 21 simultaneously in 15 different SM Supermalls across
the country, garnering a total of 23,320 participants overall and making it SM’s biggest ICC event
yet since joining last 2015! Shown below are the SM Supermalls nationwide that were part of the
cleanup.

(Top L-R) SM City Bataan employee-volunteers clean coastal barangays by the Balanga Wetland and Nature Park | Cataggamanan Viejo get cleaned by volunteers from SM City Tuguegarao and SM Center Tuguegarao Downtown. (Bottom L-R) Bagasbas Beach gets greener with a cleanup by SM City Daet volunteers. | A volunteer from SM City Legazpi cleans up the coast of Legazpi Boulevard.

(Top L-R) SM City Bataan employee-volunteers clean coastal barangays by the Balanga Wetland and Nature Park; Cataggamanan Viejo get cleaned by volunteers from SM City Tuguegarao and SM Center Tuguegarao Downtown. (Bottom L-R) Bagasbas Beach gets greener with a cleanup by SM City Daet volunteers; A volunteer from SM City Legazpi cleans up the coast of Legazpi Boulevard.

 

(Top L-R) SM City General Santos volunteers clear up Bauayan River; SM executives and Pasay City LGU join the fight for a trash-free Manila Bay at SM by the Bay at the SM Mall of Asia Complex. (Bottom L-R) SM City Mindpro volunteers gather to clean the RT Lim Boulevard; SM City Cebu and SM Seaside City Cebu clean Kinalumsan River by South Road Properties (SRP).

(Top L-R) SM City General Santos volunteers clear up Bauayan River; SM executives and Pasay City LGU join the fight for a trash-free Manila Bay at SM by the Bay at the SM Mall of Asia Complex. (Bottom L-R) SM City Mindoro volunteers gather to clean the RT Lim Boulevard; SM City Cebu and SM Seaside City Cebu clean Kinalumsan River by South Road Properties (SRP).

 

(Top L-R) SM City Sorsogon conducts a cleanup by the pier site of Brgy. Talisay and Bitan-o; SM City Olongapo Central and SM City Olongapo Downtown volunteers return to Kalaklan Parola for a cleanup. (Bottom L-R) Volunteers from SM City Puerto Princesa help clean the coastal barangays of Puerto Princesa City Walk Bay; SM City Roxas joins the clean-up activity at Barangay Culasi, Roxas City, Capiz.

(Top L-R) SM City Sorsogon conducts a cleanup by the pier site of Brgy. Talisay and Bitan-o; SM City Olongapo Central and SM City Olongapo Downtown volunteers return to Kalaklan Parola for a cleanup. (Bottom L-R) Volunteers from SM City Puerto Princesa help clean the coastal barangays of Puerto Princesa City Walk Bay; SM City Roxas joins the clean-up activity at Barangay Culasi, Roxas City, Capiz.

 

A total of 135,000 kgs of waste were collected during the recently concluded event, which will then be disposed of through the proper facilities and channels. Through the ICC, SM highlights the importance of multi-stakeholder partnerships and showcases the power of working together in leaving a positive impact on the environment.

A total of 135,000 kgs of waste were collected during the recently concluded event, which will then be disposed of through the proper facilities and channels. Through the ICC, SM highlights the importance of multi-stakeholder partnerships and showcases the power of working together in leaving a positive impact on the environment.

 

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives
that promote sustainability and the development of the community. SM Cares’ advocacies include
programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and
Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on
Environment.

To learn more about these, visit www.smsupermalls.com/smcares.

 

The article above is a sponsored press release from SM Prime Holdings.

Tags: SM Prime Holdings, International Coastal Clean-Up, sm
Brand Talk partners with the advertisers of GMA Network to create content valuable to its audience.