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BRAND TALK

McDonald’s joins Pilipinas Kontra Gutom movement through its Kindness Kitchens


McDo Kindness Kitchens to reach more hungry Filipino communities. McDonald’s commits to aid government in eradicating hunger in the Philippines by actively participating in the Pilipinas Kontra Gutom movement. The company demonstrated its initial commitment as McDonald’s Philippines President and CEO Kenneth S. Yang joined Zero Hunger Task Force Chair Secretary Karlo Nograles in distributing meals to communities in need in Bacoor, Cavite on November 6, 2020. They were also joined by Bacoor, Cavite Mayor Lani Mercado, Barangay Kagawad Nieves Dela Cruz and Caridad Sanchez of Barangay Alima and Sineguelsan.
 
McDo Kindness Kitchens to reach more hungry Filipino communities. McDonald’s commits to aid government in eradicating hunger in the Philippines by actively participating in the Pilipinas Kontra Gutom movement.
The company demonstrated its initial commitment as McDonald’s Philippines President and CEO Kenneth S. Yang joined Zero Hunger Task Force Chair Secretary Karlo Nograles in distributing meals to communities in need
in Bacoor, Cavite on November 6, 2020. They were also joined by Bacoor, Cavite Mayor Lani Mercado, Barangay Kagawad Nieves Dela Cruz and Caridad Sanchez of Barangay Alima and Sineguelsan.
 

McDonald’s Philippines strengthens its commitment to support communities as one of the founding members of Pilipinas Kontra Gutom.

Task Force Zero Hunger Chairman Secretary Karlo Nograles launched Pilipinas Kontra Gutom, a multi-sectoral partnership that aims to eradicate involuntary hunger in the Philippines. The movement enjoins government agencies, non-profit organizations, the academe, the private sector and the public who share the common mission of addressing the root of the nation’s concern on involuntary hunger including: challenges on food production, food distribution and accessibility, hidden hunger and malnutrition, including immediate food needed during times of crises.

McDonald’s has always been ready to provide immediate assistance through meals for the communities where it operates. At the onset of Covid, it has activated its Kindness Kitchens through its charity of choice Ronald McDonald House Charities (RMHC) and has served more than 300,000 meals to front liners and communities in need.

“Serving the community has always been integral to McDonald’s and more so this time that many have been deprived of a basic need - food.  This has become worse for many of our fellow Filipinos so we continue to be in solidarity with the government and our partners in the private sector in providing meals to families.” says McDonald’s Philippines President and CEO, Kenneth S. Yang.

McDonald’s PH President and CEO Kenneth Yang shares the brand's commitment to Pilipinas Kontra Gutom through its Kindness Kitchens.
 
McDonald’s PH President and CEO Kenneth Yang shares the brand's commitment to Pilipinas Kontra Gutom
through its Kindness Kitchens.
 

In partnership with Coca-Cola, DOLE Philippines, Metrobank and San Miguel Corporation, 100,000 meals from McDonald’s Kindness Kitchens will be served to communities in NCR and key cities starting this November.

Tayong lahat ay kasali at lahat ay kasalo. For those who want to help serve meals to our fellow Filipinos, you may help through rmhc.org.ph,” adds Yang.

Paid press release from McDonald's Philippines

McDonald’s Philippines master franchise holder, Dr. George T. Yang, opened the first McDonald’s store in Morayta, Manila in 1981. Since then, McDonald’s in the Philippines has been a strong and relevant player in the country’s quick service restaurant industry, having grown a store network of more than 600 across the country. McDonald’s Philippines continues to elevate its community relevance thru Ronald McDonald House Charities and McDonald’s Kindness Kitchen in response to COVID-19 crisis.