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BRAND TALK

Allianz is the World’s #1 Insurance Brand in Interbrand’s Best Global Brands Ranking for 2020


Allianz is the world’s #1 insurance brand for the second consecutive year, according to Interbrand’s Best Global Brands Ranking.

Interbrand annually publishes the Best Global Brands Report, which identifies the world’s 100 most valuable brands. Its brand valuation method was the first to receive ISO 10668 certification.

“We are proud to have once again been recognized as the Number 1 insurance brand globally. Across all industries, we improved to 39 from 42 last year. This achievement is a confirmation of the relevance and value of our insurance solutions and our uncompromising focus towards customer-centricity. At Allianz PNB Life, we will remain steadfast in our vision of securing the future of Filipino families by protecting their health and financial well-being,” said Allianz PNB Life President and CEO Alexander Grenz.

Allianz, together with the Philippine National Bank, operates Allianz PNB Life, one of the country’s top health and life insurance providers.

To qualify for the Interbrand Best Global Brands Ranking, brands must be publicly listed and have a global presence. They are then evaluated following the economic profit that can be allocated to branded sales, the role of brand, i.e. the extent to which the brand influences the buying decision, and finally the brand’s strength, which is established over 10 different internal and external factors of brand performance.

“Our focus on resilience, integrity and customer centricity is paying off. Allianz has once again been recognized as the number 1 insurance brand globally, which is fantastic news and confirms that we are on the right track,” said Oliver Bäte, Chief Executive Officer of Allianz SE.

Across all brands from different industries, Allianz ranked 39th among 100 companies that included Apple, Amazon, Microsoft, Google, and Samsung in the top five. Allianz was followed by Tesla, Netflix, and Ford in the ranking.

For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends, visit www.interbrand.com/best-global-brands/.

This is a paid press release from Allianz PNB

About Allianz PNB Life

Allianz PNB Life began its operations in 2001 and is among the major life insurers in the Philippines. Worldwide, Allianz is also considered the most sustainable insurer from 2017 to 2019 according to the Dow Jones Sustainability Index. We are a leading provider of Variable Life products, complemented by a full line of Life protection offerings for individuals and institutions. All our products and services are designed to meet the lifetime financial planning, wealth accumulation, and well-being aspirations of every Filipino Family.

Allianz PNB Life’s main headquarters is in Makati City, the country’s main business district, with eleven business centres strategically located in key cities across the archipelago. It has the support of over 220 employees and more than 1000 financial advisors to serve our dear policyholders and deliver great customer service experiences.