Cha-Ching signs partnership agreements with three schools

Published April 17, 2014 4:30pm

From left: Good Shepherd Montessori School Director for Administration and Finance Reynaldo Chua, Jr., President Ma. Lourdes Chua, Pru Life UK Senior Vice President and Chief Marketing Officer Belle Tiongco and President and Chief Executive Officer Antonio De Rosas

British Life insurer Pru Life UK forged new partnerships for its landmark Cha-Ching Financial Literacy for the Youth Program with three schools for school year 2014-2015, bringing the partner school roster count to 38. Einstein School for Kids, Inc. (Quezon City and Cebu City) and Good Shepherd Montessori School of Pasig formalized the agreement to integrate Cha-Ching into the curricula of their grade 2 and 3 departments during the launch of Cha-Ching’s new ‘Charity’ music video.

Good Shepherd Montessori School President Ma. Lourdes Chua and Director for Administration and Finance Reynaldo Chua, Jr. were present during the signing, along with Einstein School President Ophelia Veniegas, Grade School Principal Sofia Veniegas and Einstein School - Cebu Directress Ethel Matugas. Pru Life UK President and Chief Executive Officer Antonio De Rosas and Senior Vice President and Chief Marketing Officer Belle Tiongco represented the company.

From left: Einstein School for Kids, Inc. Principal Sofia Veniegas, Cebu Directress Ethel Matugas, President Ophelia Veniegas, Pru Life UK Senior Vice President and Chief Marketing Officer Belle Tiongco and President and Chief Executive Officer Antonio De Rosas

Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia build money-smart values for children aged seven to 12 through introducing four money smarts – earn, save, spend and donate. It was launched in Hong Kong in 2011 by Prudential Corporation Asia (PCA), the regional headquarters of Pru Life UK.

The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with the Department of Education (DepEd) in April 2012 for the integration of the Cha-Ching Financial Literacy for the Youth Program in the Grade 2 curriculum. Piloting in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for school year 2012-2013 through DepEd’s Adopt-A-School program, the implementation has expanded its coverage for academic year 2013-2014 to 17 additional public schools in the National Capital Region, Northern and Southern Luzon, Visayas and Mindanao and is likewise concurrently being integrated in the syllabi of 15 partner private educational institutions.

Press release and photos from Pru Life UK