Adobo magazine launches 5th adobo Design Awards

As the word on creativity, ad industry bible adobo magazine once again recognizes and celebrates the best in design with the 2014 adobo Design Awards.

Now on its 5th year, the stakes are higher than ever, with the introduction of new formats and a judging panel composed of some of the top guns in the advertising and design industry.
The competition is divided into two categories: Professional, and Open/ Theme.

Philippine or foreign-based companies or individual advertising or creative professionals can submit their work under the Professional category. New formats include Photography, whether commercial, editorial, or digital imaging; and Wearable Design, such as clothing, shoes, bags, jewelry, watches, hats, and other accessories. A full list of formats can be viewed on the adobo Design Awards website.

Meanwhile, professionals, freelancers, and students of design and advertising can enter the Open/ Theme category. This year, the category's theme, "Design for the Future," calls for design that thinks about tomorrow--looking at old problems in new ways.

Designs needn't be grand, as long as they are socially relevant, environmentally-conscious, sustainable, uses locally-sourced material, and reflects Filipino sensibilities. Formats could be anything from Packaging, Wearable Design, Environmental, Furniture, and Others.

Heading the jury this year is New York-based graphic designer and educator Lucille Lozada Tenazas. A design luminary, Tenazas has received countless awards for her work, including a National Design Award in Communications Design from the Smithsonian Cooper Hewitt, National Design Museum in 2002, and most recently, the 2013 AIGA Medal--perhaps the most distinguished award in the field of graphic design and communication--awarded by the American Institute of Graphic Arts.

Joining her are some of the creative industry's most accomplished names: Team Manila designer Jowee Alviar, bag designer and SoFA co-founder Amina Aranaz-Alunan, industrial designer Kenneth Cobonpue, graphic designer AJ Dimarucot, architect Tobias Guggenheimer, TV commercial director Sid Maderazo, Rogue Magazine creative director Miguel Mari, illustrator Dan Matutina, sculptor and artist Leeroy New, Walt Disney animator Armand Serrano, photographer Jay Tablante, shoe designer Brian Tenorio, and design educator Dean Joey Yupangco.

Ad industry heavyweights will also be part of the jury, including TBWASMP associate
creative director John Ed de Vera, JWT Manila executive creative director Dave Ferrer,
DM9JaymeSyfu chairman and chief creative officer Merlee Jayme, BBDO Guerrero
executive creative director Dale Lopez, and MRM Manila deputy executive creative
director Budjette Tan.

Deadline for submission of entries is on Friday, February 21, 2014, and winners will be
awarded on March 28, 2014.

The adobo Design Awards is done in partnership with Smart, Ayala Museum, MyPhone,
WYD Productions, Super Image Graphics, Inc., 1771 Group of Restaurants, Executive
Decisions, PWC Isla Lipana & Co. and media partners Business Mirror, Philippine Daily
Inquirer, The Philippine Star, TV5, 105.1 Crossover, Creative Voice of the Youth, and
PortfolioMNL.

For more information, visit their website, drop them an email, or call Ched Dayot at +632 845 0218, +632 507 8501, or +63906 359 9167.


Press release from adobo Magazine