Cha-Ching trains teachers to bring money smart learning to classrooms

British insurer Pru Life UK recently conducted the Cha-Ching Financial Literacy Teachers’ Training for public partner schools in National Capital Region and South Luzon to equip educators who will be implementing the Cha-Ching Financial Literacy for the Youth Program in their classes for academic year 2013-2014. Participating in the training conducted over two Saturdays were 80 teachers from Pedro P. Cruz Elementary School, Pitogo Elementary School, Santa Rosa Central Elementary School, Tagaytay City Central School, and Upper Bicutan Elementary School. The sharing of best practices and instructions on money smarts was held at the F1 Hotel, Bonifacio Global City, Taguig.

Focused on smart money management, the training aimed to increase financial awareness among the teachers for them to effectively impart the Cha-Ching program to their students. Aside from a session on financial literacy, the training also included a review of the Cha-Ching Money Smart Kids Program’s background, a comprehensive discussion on the teacher’s guide and student’s workbook which will be used for Cha-Ching lessons, and a micro-teaching activity that allowed participants to practice classroom delivery of the Cha-Ching lessons.


Only on its second year of implementation, Cha-Ching has proven to be successful in addressing the lack of financial literacy in early education. The Department of Education (DepEd) likewise recognizes the value of Cha-Ching in preparing students to make smart financial decisions in the future while inspiring teachers to be financially smart themselves. Merlie Asprer, Operations Manager of DepEd’s Adopt-A-School program, shared during the training, “It was not only the children who learned how to save, how to share and many other money-smart values because of the Cha-Ching program. It was also, first and foremost, the teachers who gained knowledge.” Asprer was also a guest speaker during the session, discussing the importance of teaching children the value of money.


Cha-Ching continued to bring Financial Literacy for teachers in the country as the training extended to the Visayas and Mindanao regions. Several teachers’ trainings were conducted for 80 teachers in 7 public schools all over VisMin, including a Cebu leg for Palma Gil Elementary School and Mabini Elementary School, an Iloilo leg for Janiuay Pilot Elementary School and Oton Central School, and a Davao leg for Palma Gil Elementary School and Mabini Elementary School.


Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia build money-smart values for children aged seven to 12 through introducing four money smarts – earn, save, spend and donate. It was launched in Hong Kong in 2011 by Prudential Corporation Asia (PCA), the regional headquarters of Pru Life UK. The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with DepEd in April 2012 for the integration of the Cha-Ching Financial Literacy for the Youth Program in the Grade 2 curriculum. Piloting in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for school year 2012-2013 through DepEd’s Adopt-A-School program, the implementation has expanded its coverage for academic year 2013-2014 to 17 additional public schools in the National Capital Region, Northern and Southern Luzon, Visayas and Mindanao and is likewise concurrently being integrated in the syllabi of 12 partner private educational institutions.


Press release fro Pru Life UK
Photos courtesy of Pru Life UK