Transcendent footwear brand Supra flies influential skaters to Philippine shores

Supra took the world by storm and quickly established itself as a ground-breaking and revolutionary skate brand. Established by long-time skater and street wear ingénue Angel Cabada who is known for founding KR3W apparel, Supra was born in 2006 with a philosophy that is deeply rooted in skate and street lifestyle.

 

Supra has since been known for its dynamic and highly spirited designs that are ferociously infused with the highly necessary skateboarding functionality – all in all giving birth to a whole new breed of skate footwear. Embracing its rightful throne in the industry, Supra gathers the most influential skaters of this generation that perfectly embodies the characteristics of the daring brand.

 

Among its skate ambassadors are Chad Muska, Erik Ellington, Jim Greco, Tom Penny, and Lizard King. With Supra’s outstanding products and the support of these outstanding skaters, it forged a bond with the global skateboarding community that goes beyond just fashion. Constant product innovation and its active participation in the scene is the key.

 

In line with Supra’s vision of keeping the skateboarding fire burning, Supra is flying in eight of the most influential modern skateboarders to spread the stoke in the Philippines.

 

First up is pro-skater Lizard King known for his crazy personality, iconic character, and sick kickflips. He was voted Skater of the Year in 2010 and appeared in the video game series called “Skate.” Who was once named Mike Plumb moved from SLC to Southern California where he did nothing but skate, party, surf couches, all the while claiming his name to be Lizard. Since then, he bagged sponsorships and was sent all around the world to meet new people and skate his socks off. Now who would deign to bow down to the Lizard King?

 

Next up is skateboarding living legend and entrepreneur Erik Ellington known for his part in the Zero Skateboards video titled “Misled Youth.” His brazen attitude and suave style led to an epic cult following. Since then, Erik has covered countless skateboarding magazines like Thrasher and Transworld. Another distinct quality about this guy is his keen eye for fashion and his knack for business. In fact, Erik had a hand in building skateboard, skate apparel, and footwear brands such as Deathwish skateboards and even Supra.

 

Meanwhile, Stevie Williams is known primarily for re-inventing modern street skateboarding. Stevie is considered to be an inspiration by managing to go from being a homeless kid with a skateboard and a pocket-full of dreams to being a multi-millionaire businessman. He’s also the founder of the Dirty Ghetto Kids (DGK) skateboards and apparel.

 

Celebrated as one of the best new skaters, Dread head Neen Williams is as gnarly as it can get. Neen has been tearing up the scene with his carefree character and mean-ass heelflips. Neen snagged sponsorships from Deathwish and Nike SB, fronting big time skateboard magazines, and is now representing Supra along with other heavy-weight skate brands.

 

Steeze wiz Keelan Dadd is a sponsored skateboarder slash entertainer. Rolling out of Inglewood California like his hot and funky Cadillac, Keelan is known for doing usual tricks the hard way earning the respect of seasoned pro-skaters. He is being mentored by Stevie Williams and bagged a sponsorship by Mountain Dew thanks to Pro rider Paul Rodriguez.

 

Wonder kid Boo Johnson caught the attention of everyone with his crazy tricks and signature grin. This curly top technical skater from LA burst into the scene after impressing everyone in Powell Boards’ “Fun” skate video. Since then, he has been racking up sponsors, magazine features, and going around town throwing never-before-seen tricks.

 

Kevin Romar hails from Cypress, California and grew up skating under the influence of skate greats like Terry Kennedy. But Romar developed a style that is distinctly his own shown through his stellar performance in Blind’s This Is Not A Test, a “Snapshot” on Havoc TV, and during KR3W’s “ Smash N’ Grab” Canadian Tour.

 

Supra’s first-ever Canadian rider is Spencer Hamilton. During Supra’s first trip to Vancouver, Canada, he was instantly put on the team with his oh-so smooth style and hard working attitude. And last but definitely not the least is Bjorn Johnston who was born and raised in New Zealand. Since moving to Australia four years ago, Bjorn has made his presence known through magazine features and by topping contests. Bjorn was eventually picked up by KR3W and Supra earlier this year.

 

Supra’s formidable influence in the skate community is undeniable. Soon, the rest of the artistic and fashionable crowd followed. With its ultra-cool look and artful designs Supra caught the eye of trendsetting a-list artists and musicians, harboring patrons from the industry of music, art, and even high fashion. Such fans include Jay-Z and Justin Timberlake. From music bigwigs to athletes, the appeal of Supra is transcending different tastes and style. 

In order to tap into a wider audience, Supra harnessed luminaries from different art disciplines to represent the brand as well. Supra’s ambassadors include DJ Kid Millionaire aka Steve Aoki, iconoclast rapper/casual skateboarder Lil Wayne, and DJ/artist Samantha Ronson.

Supra is indeed a space-age visionary brand characterized by its high-street style, “skatability,” impeccable style sensibilities, and effortlessly cool vibe. All these qualities break down walls in the industry, making it an omniscient force that encompasses different territories. Being able to adhere to its skateboarding and street-style roots while at the same time appealing to different types of individuals, prove Supra’s impressive versatility.  

To date, Supra offers high-profile sneaks, street-cred worthy high-tops, skate sneaks, and a slew of classic and timeless shoe models. Check out Supra at the following locations: Grind – Nuvali; Bratpack – Greenbelt 5, Abreeza, Ermita, Gateway, ATC, Centrio (Cagayan De Oro); Res|Toe|Run – TriNoma, Glorietta 4, Cebu, Festival Mall, Magnolia, Centrio (Cagayan De Oro); Center of Gravity (COG) – Burgos Circle (BGC), Eton Centris; Shoe Salon – Trinoma, Glorietta 3, Marquee Mall, Abreeza, Rockwell Power Plant, Shangri-La; Jackass Skateshop; Lokal Hero Skateshop; Urban Athletics – Greenbelt 3

 

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Supra in the Philippines. Press release from the Primer Group of Companies