Meet eight emerging Pinoy content creators to watch for in 2025

Michael's popularity online has blossomed since he combined his love for dance and acting into a compelling online presence. With a TikTok channel that showcases both relatable skits about everyday life as well as skilled dancing videos, Michael's been able to appeal to audiences of all ages. Already, his sharpening craft and dedication have netted him over 2.3 million followers online.

Maykel's best known for videos of him lip-syncing to famous sounds in order to create humorous sketches. He also takes pride in creating hand gestures and dancing onscreen to showcase the talents he's most passionate about. As a dancer, he's also a member of his school's Indak Lahi group as well as a representative for his municipality in Buhain All Star.

Maykel's success has seen him collaborate with major online platforms. He has also partnered with names in the skincare industry.

When asked for advice for aspiring creators, Michael said, “Continue doing what you love, and someday, all your hard work will pay off. I truly believe that consistency and dedication will eventually lead to success.”

Joshua brings a vibrant mix of comedy, dance, and motivational content to his TikTok feed. Even while taking up his studies in tourism management, Joshua's passion for performing has driven him to accumulate over a million followers online. With his trademark red stress lines on his forehead, he uses lip syncing to connect with his online audience.

Having already gone through the GMA Sparkle workshop, Joshua knows what it's like to prepare for stardom. However, he was able to find an audience of his own online while balancing his studies at the same time. For Joshua, online content has allowed him to find his voice and grow without sacrificing his daily responsibilities.

Xaii's approach to online success has been through relatable content that highlights both his comedic chops as well as his insightful view on life. His content often cuts right to the heart of everyday experiences told through a comedic lens, making him instantly engaging to online viewers, including his over 1.1 million followers.

He's most known for his POV: Brokenhearted content, which called out to the famously romantic Filipino audience. His ability to tap into the emotions of his audience has allowed him to collaborate with several local skincare promotion apps and brands.

Xaii currently studies computer systems servicing at Taytay Senior High School. His growing knowledge of tech has allowed him to diversify his
skills to become a force that could grow in both the fields of entertainment and IT.

Xaii spoke on how key empathy is to his content when he said, “I create content not just to be seen, but to make people feel seen.”

Jomari is a dancer who has been able to branch out with comedic skits about everyday experiences to create a must-see online feed. His fans can't get enough of the “Angie Serye” POV series, which Jomari based on a real-life relationship. With over 90 posts under the Angie Serye, the series has already amassed millions of views. The series has showcased Jomari's captivating talents as his audience continues to grow with every post.

Jomari grew his channel to this point despite having no previous experience or connections in entertainment. Having only a background in accountancy, his sheer creativity and sense of humor were able to find a passionate audience of followers on TikTok.

For Jomari, joy is at the heart of improving as a performer. He reminds us, “Sometimes the things we do for fun turn out to be our greatest talents.”

Tiff is an all-rounder, not only spending their time creating useful and inspiring content online, but also practicing his talents in singing, makeup, and drawing. Tiff first made waves with his series of videos sharing tips and experiences with fellow BPO agents in the country. Having worked in a BPO since 2011, Tiff had a wealth of knowledge to share that many were happy to follow and take on.

Tiff's content goes beyond humor, though, as he's been able to share honest updates about his own personal life. In August 2024, Tiff underwent open heart surgery to treat a serious health condition. He went on to share this story with his online following, even explaining how their heart continues to beat in a video that garnered over 7.9 million views. Since then, Tiff has become an advocate for fellow heart warriors dealing with similar conditions.

Already, Tiff's ability to share humorous insights and sincerity has allowed him to develop a following that brands have been keen to take note of. Tiff has partnered with major brands and has even been featured on TV shows such as “Wish Ko Lang.”

Papa JT is best known as one of the most popular voices in the country. Having professional experience doing voice acting for TV, movies, and radio, Papa JT has been able to utilize his talents to connect with millions. His iconic voice has been part of official materials for Hero TV, iWant TV, and Vivamax.

Currently, he works as a director and producer for the top radio program in the country: Barangay Love Stories on Barangay LS 97.1. The show is a regular hit with fans, topping the most listened lists for both its radio broadcast as well as the podcast versions uploaded to Spotify. For his efforts, Papa JT has received a multitude of awards over the years, with Barangay Love Stories being cited as a Most Development-Oriented Radio Drama, Best FM Radio Program, and Best Radio Drama Program, among others.

His comfort and years of experience as a performer have allowed him to be a very successful host as well. The audience he's cultivated through the years has followed him to his online platforms, where he offers glimpses into the daily life of a radio DJ as well as sharing his experiences and discoveries in everyday life. When asked how he keeps improving day after day, Papa JT commented, “Motivation keeps you going but discipline keeps you growing.”

Los is an actor and host who has begun attracting a loyal following thanks to his wide range of talents. A management engineering graduate, cum laude, of Ateneo de Manila University, he's trained himself to do accent work in both British and Australian accents, as well as live singing in a variety of genres such as pop, musical theater, and even rap.

He's found critical acclaim for his acting on the big screen, having won the award for Best Supporting Actor in the inaugural Puregold CinePanalo for his role as Kael in the film “Kung Nag-aatubili.” As a musician, he hit the ground running with his debut single “Buti na Lang” in 2024. Meanwhile, online, his sharp mind and balanced insight have made him a respected voice in both food and technology criticism.

A veritable renaissance man, Los's variety of talents has already allowed him to collaborate on various projects with leading Pinoy brands.

“I love the freedom and creativity that the art of storytelling allows,” said Los when speaking about his content creation journey.