Musician FKA Twigs' clothing ad banned in the United Kingdom
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A conventional advertisement can get people talking and spread awareness about one's brand, but a controversial one might get even more people talking, as a famous clothing brand is now seeing.
The Guardian reports that the ad musician FKA Twigs shot for clothing brand Calvin Klein has been banned in the United Kingdom after two people complained that the advertisement inappropriately sexualized her. The image shows FKA Twigs revealing part of her buttocks and breasts while the rest of her body is covered a shirt.
According to the UK Advertising Standards Authority, “the ad used nudity and centred on FKA twigs' physical features rather than the clothing, to the extent that it presented her as a stereotypical sexual object”.
Photo source: Calvin Klein
A Calvin Klein ad featuring Kendall Jenner also received complaints, but the Advertising Standards Authority said the image of Kendall Jenner holding her breasts was still within the bounds of acceptable lingerie advertising and did not portray her as a sexual object.
In response to the ban, Calvin Klein said that the images “contained a progressive and enlightened message” and that they worked closely with both Twigs and Kenner, who both approved of the images.
Recent image models for Calvin Klein include The Bear's Jeremy Allen White, BLACKPINK member Jennie, and BTS member Jungkook.
This isn't the first time that the United Kingdom has banned an advertisement from being shown to the public. Back in November 2021, cosmetic surgery ads aimed at children were banned from all media -- social media, billboards, magazines, radios, or even collaborations with influencers -- by the Advertising Standards Authority. The Advertising Standards Authority had received complaints back in 2018 when an advertisement about breast surgery was aired during the commercial breaks of popular show Love Island. The advertisement was eventually banned.