Heart Evangelista renews ties with milk tea brand
When Kapuso Queen of Creative Collaborations Heart Evangelista believes in a brand, she sticks with it, and that is exactly the case with her renewed partnership with local milk tea brand, Tea Talk.
At a contract signing held recently at The Manila House in Bonifacio Global City, Heart gladly talked about why she signed up to be an endorser of the milk tea brand for a second year, emphasizing that the company was more than just a business but a way to improve their future for some families and franchisees.
“Honestly, when I was introduced to the company, I loved the idea that they stand for a brighter future for a lot of people. I know that the franchising just recently happened, but for them to think of being able to bless other families by giving them a set business that can really help them and grow their family and savings, I think a company like that will be blessed even more,” she explained.
Heart also expressed her admiration for the milk tea brand's owners Ghie and Jerry Pangilinan, who she described as people who she would want to be around her.
“They worked really, really hard for everything that they have now. As individuals and as a couple, their story is also very, very inspiring, and I like to surround myself with people who will motivate me to do the same with my life, with my decisions,” she said.
For her part, owner Ghie Pangilinan said it was an easy decision to have Heart onboard as an endorser, especially after what she asked for when she was first approached to endorse the brand.
“Nung kinontact namin ang GMA, ang sabi niya, gusto niya matikman. Nung natikman niya, nagustuhan niya, that's when she grabbed the offer, (When we contacted her through GMA, she said she wanted to taste the product. When she tasted it, she liked it, and that's when she grabbed the offer)” she shared. “Ang gusto talaga namin sa endorser eh naa-appreciate nila 'yung product. 'Yun 'yung nakita namin. (What we want in an endorser is some who appreciates the product. That's what we saw.)”
This being Heart's second year as an endorser of the brand, Ghie said that the brand has big plans for her.
“Meron kaming mga digital ads na gagawin. Magkakaroon kami ng bagong shoot then ang plan namin ay isama si Heart sa US kasi magkakaroon kami ng Tea Talk USA. Ang plan namin is sa May mag-open [in] California, (We're making digital ads. We're going to have a new shoot and then the plan is to have Heart join us in the US because we plan to have Tea Talk USA. We plan to open Tea in California in May) she revealed.
Meanwhile, check out Heart and her drool-worthy collection of Dior looks.
