Local fast food chain introduces own coffee line

Here's a treat for the coffee lovers and those looking for a quick and affordable caffeine fix.

Homegrown fast food giant Jollibee officially launched its own line of coffee, Coffee Blends, which is made from 100-percent Arabica beans.

The brand on Monday introduced three variants from its new coffee line--Hot Fresh Brew, Iced Latte, and Iced Sweet Black.

“The delicious, rich taste of the new Jollibee Coffee Blends will make it the go-to choice to kickstart the morning and to provide a much-needed boost during the day,” marketing director for complementaries, Luis Berba, was quoted as saying.

Iced Latte (left), Iced Sweet Black (right), and Hot Fresh Brew (back) / Source: Faye Almazan

The Iced Latte is a blend of its coffee, fresh milk, and sweet syrup, while the Iced Sweet Black has a stronger taste made from coffee and sweet syrup.

The Hot Fresh Brew (P45) is available during breakfast hours, while the iced blends are available all day for P50 for regular size and P75 for large size.

Meanwhile, the brand also introduced budding artist Atasha Muhlach as its newest endorser and the face of Coffee Blends.

Atasha Muhlach for Coffee Blends / Source: Faye Almazan

“Everything is coming in full circle. From being a little girl to now having my first-ever solo endorsement being from where I started, with the family that I started, is truly such a blessing and an honor,” Atasha highlighted.

Coffee Blends is available starting November 21, Tuesday.