SEVENTEEN's Mingyu is the new global model of Innisfree

By Jashley Ann Cruz, Author
Mingyu
Source: @innisfree_kr
Another member of K-pop boy group SEVENTEEN becomes an endorser of a skincare and beauty brand.

Members of K-pop boy band SEVENTEEN are no stranger to skincare and beauty endorsements. Some of the members are already endorsers of various brands like Angel-faced Jeonghan who represents Korean beauty brand Banila Co., the band's leader S.Coups is the face of SOME BY MI, and Joshua and Seungkwan are also ambassadors of Laneige.

Following in their footsteps is the ultimate “crush ng bayan” Kim Mingyu who was recently announced as the newest global model of Korean skincare beauty brand Innisfree. On the brand's social media accounts, it announced the good news with a photo of a fresh-looking Mingyu.

In a short video teaser, an upside-down Mingyu is spotted in nature releasing a bright green essence. According to the post, the new collection named The New Isle will be released on February 28, 2023. The caption writes, “An unknown island that has never been seen before. Embracing the infinite energy of nature. The new Innisfree.”

In previous interviews, makeup artists have constantly commended the quality of Mingyu's skin saying that it's “flawless,” “poreless,” and always in good condition. Well, we can't blame them because Mingyu is one of the most popular faces in the K-pop industry.

Now, Mingyu looks more mature than ever as he grew out his hair and embodied a more sophisticated look. Recently, he was spotted attending Chanel's Parfumeur Masterclass in Korea and gracing MARNI's 23FW show in Tokyo with fellow SEVENTEEN member Joshua.

Congratulations, Mingyu!

GET TO KNOW MORE ABOUT MINGYU AND THE REST OF SEVENTEEN IN THE GALLERY BELOW.

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