SEVENTEEN's Mingyu is the new global model of Innisfree

Members of K-pop boy band SEVENTEEN are no stranger to skincare and beauty endorsements. Some of the members are already endorsers of various brands like Angel-faced Jeonghan who represents Korean beauty brand Banila Co., the band's leader S.Coups is the face of SOME BY MI, and Joshua and Seungkwan are also ambassadors of Laneige.
Following in their footsteps is the ultimate “crush ng bayan” Kim Mingyu who was recently announced as the newest global model of Korean skincare beauty brand Innisfree. On the brand's social media accounts, it announced the good news with a photo of a fresh-looking Mingyu.
이니스프리의 새로운 글로벌 모델
-- 이니스프리 (@innisfree_kr) February 26, 2023
세븐틴 민규를 소개합니다🌱
앞으로 다양한 모습 많이 기대해주세요💚#이니스프리 #민규 pic.twitter.com/NH5THEBUoI
In a short video teaser, an upside-down Mingyu is spotted in nature releasing a bright green essence. According to the post, the new collection named The New Isle will be released on February 28, 2023. The caption writes, “An unknown island that has never been seen before. Embracing the infinite energy of nature. The new Innisfree.”
[THE NEW ISLE]
-- 이니스프리 (@innisfree_kr) February 26, 2023
Teaser_MINGYU
한 번도 만나본 적 없는 미지의 섬.
무한한 자연의 에너지를 품은
새로워진 이니스프리가
2월 28일 공개됩니다!#THENEWISLE_MG #민규 #이니스프리 pic.twitter.com/7HIenUEaNG
In previous interviews, makeup artists have constantly commended the quality of Mingyu's skin saying that it's “flawless,” “poreless,” and always in good condition. Well, we can't blame them because Mingyu is one of the most popular faces in the K-pop industry.
Now, Mingyu looks more mature than ever as he grew out his hair and embodied a more sophisticated look. Recently, he was spotted attending Chanel's Parfumeur Masterclass in Korea and gracing MARNI's 23FW show in Tokyo with fellow SEVENTEEN member Joshua.
Congratulations, Mingyu!
GET TO KNOW MORE ABOUT MINGYU AND THE REST OF SEVENTEEN IN THE GALLERY BELOW.