TikTok's viral PH skincare brand opens headquarters in Eastwood
Trending local skincare brand Dermorepubliq marked a new milestone as it officially opened its headquarters in Eastwood City in Quezon City last Tuesday, July 30.
The 394-square-meter modern industrial space features open office spaces, a conference room, a pantry, an employees' lounge, and a reception area.
Source: Dermorepubliq
In an interview during the launch, Dermorepubliq founder and president Keith Sta. Barbara highlighted the importance of establishing the company's new headquarters in attracting more talent for the brand.
Dermorepubliq's manufacturing facilities are currently situated in Marikina and Antipolo but Keith said the new office is “more conducive” and “more attractive” for people to come in for work.
“We selected Eastwood for its strategic location and dynamic environment, which align with our goal of creating a balanced and efficient workplace,” Keith was quoted as saying.
(From L-R) Dermorepubliq's Learning & Development Senior Manager Sandra Barlao, Chief Operations Officer Abimelex Veleña, Founder and President Keith Sta. Barbara, Chief Scientific Officer Reymart Sangalang, and Chief Finance Officer Anton Narra / Source: Dermorepubliq
Keith is also very positive about the further growth of the skincare industry in the Philippines.
“There's still a lot of growth when it comes to the local skincare industry,” he said.
According to GlobalData's market projections, the local skincare industry is expected to reach P78.8 billion by 2026.
Dermorepubliq's new headquarters will also serve as a place for customer engagement initiatives as they look to conduct focus groups to get a feel of consumer preferences and feedback.
Established in 2020, Dermorepubliq offers 28 skincare products that include serums, toners, creams, and cleansers.
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