Pia Wurtzbach brings in $2 million worth of media mileage for Milan Fashion Week
Former Miss Universe Pia Wurtzbach is displaying her growing stature in the global fashion scene as an influencer marketing platform has tagged her as one of the influencers who generated the most media mileage at Milan Fashion Week.
In one of the more recent posts on its Instagram, influencer marketing platform Lefty revealed that Pia was one of the top six most visible influencers during Milan Fashion Week, bringing in an estimated media value (EMV) of $2.95 million. Along with her in the top six were Anne Hathaway, Jeno from NCT, Hyunjin from Stray Kidz, and Red Velvet's Joy.
In the caption to the post, Lefty recognized the “impactful” collaborations between fashion houses and Asian influencers, as it has resulted in significantly increased visibility for each Fashion Week edition.
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This isn't the first time that Pia has been part of a list of influencers bringing millions of dollars' worth of media mileage to Fashion Week. Back in October last year, Envi reported that Pia brought in $3.4 million worth of media impact value (MIV) to the Milan Fashion Week shows of Gucci, Tod, and Bally's.
That same report by Envi also named global fashion and style icon Heart Evangelista as one of the million dollar contributors when it came to MIV, pointing out that she delivered $1.4 million in MIV to the event.
That October report was hardly the first time that Heart's million dollar contributions to media mileage was noted. Back in July last year, Heart brought $1.27 million worth of MIV to Paris Haute Couture Week, putting her on top of the list of Asia-Pacific celebrities at the event. Indian actress and model Urvashi Rautela came in second with $1.24 million in MIV.
LOOK: Heart Evangelista attends Paris haute couture week
In 2022, Heart was also one of the top influencers at Paris Haute Couture Week, bringing in $1.4 million worth of MIV and only coming behind Italian blogger Chiari Ferragni and Kim Kardashian, who delivered more MIV at $1.5 million and $2 million, respectively.
Data and technology company Launchmetrics also named Heart one of the top 10 faces that “drove the highest Media Impact Value” back in 2022, specifically for New York and Paris Fashion Week.
According to the company, Heart brought in $429,000 worth of MIV to New York Fashion Week. Meanwhile, Heart's Paris Fashion Week posts were valued at $1.5 million.
