Gabbi Garcia is still the PH endorser of mobile phone brand
As one of Sparkle's Next Brightest Stars for 2022, Gabbi Garcia has once again proved her good influence and integrity being a Global Endorser.
During the press launch of the Xiaomi 12 Lite phone held in Malaysia on Thursday (August 18), one highlight was the announcement of Gabbi Garcia as its Philippine brand ambassador once again. Attended by media and tech influencers from Cambodia, Malaysia, and the Philippines, the big reveal was presented by K.M Leong, general manager of Southeast Asia, Xiaomi International, in a new video ad campaign for the product.
Gabbi Garcia is still the Philippine brand ambassador for Xiaomi Lite series. (Source: Ronald Jayme)
On her Instagram account, Gabbi shared some photos of her holding the phone and described some of its salient features.
When asked about why they chose Gabbi as the endorser for the second time, Tomi Adrias, head of marketing for Xiaomi Philippines, shared, “We started engaging with Gabbi since the Xiaomi 11 5G NE campaign last year. Primary reason, number one, she is very influential. Aside from that, she embodies the tonality of the Xiaomi Lite Series - being stylish, fashionable, very good design matched with very good functionalities.”
He added, “We believe that Gabbi embodies those attitudes and behaviors, given her experiences as an actress. She basically shows her true self when she portrays herself on social media like when she does her vlogs, she takes us on a journey on what's her life, what she likes doing, etc. We also believe that we need that type of endorser that would influence our audience to follow suit. Because we also want them to be authentic and show their true self.”
Tomi also emphasized Gabbi's ability to give advice to her followers on how to style and boost their confidence.
Another Gabbi's milestone in her career was when she was chosen as an ambassador of the Taiwan Tourism Bureau (TTB) in February 2020, the first Filipina to earn such a feat. She has been enjoying her role until now and will soon start her vlog series about her exciting adventure in Taiwan.
She also starred in GMA Public Affairs mystery-romance series Love You Stranger with her boyfriend, Khalil Ramos.
To date, Gabbi has reached more than nine million followers on Instagram.
MEANWHILE, TAKE A LOOK AT SOME OF THE PRETTIEST FACES OF GABBI GARCIA IN THIS GALLERY:
