SHINee's Taemin drops music video for new single 'Advice'
SHINee's Taemin proves once again why he deserves to be called the Idol's Idol as he delivers another breathtaking performance in the music video of his latest solo single 'Advice.'
The song is off his third mini album of the same title, which was released today, May 18.
According to a press release, “Advice” is an R&B track “with a grand atmosphere that contains a warning to those who judge their opponents by stereotypes. Taemin's sharp singing rap, which expresses his cynical feelings, added charm.”
He shares in an interview with Naver, “I think it's a song where you can meet my unique character. It was hard because my mouth couldn't move fast when I recorded, but I think I'll be able to show you a new side of me.”
Meanwhile, the choreography emphasized Taemin's charisma, with hand gestures that complement the song's message.
Watch the music video here:
As expected, Shawols were floored with Taemin's visuals, voice, and dance moves.
Masterpiece...#TAEMIN like iam speechless right now, I just so omg just amazing 👏 baby cheese you did it again just wonderful, love you Taemin @SHINee #Taemin_Advice #Taemin_Advice_0518
-- BRI💙WENEE💎SHAWOL💚NCTZEN (@slash_brianna) May 18, 2021
he didn't come to play 😭😭😭 from that pianist #TAEMIN opening scene to the return of his white cropped top. i am now praying for the souls of all taemints#TAEMIN_Advice pic.twitter.com/dx7XUjJsDE
-- jcindrel | ADVICE♟D-Day | Midnight🌕Sun🌞 | 🏄♂️ (@jcindrel) May 18, 2021
LEE TAEMIN OMYGOD??? my jaw dropped from the beginning til the endhttps://t.co/IWj6pCjACy#Taemin_Advice #TAEMIN pic.twitter.com/GCfaPXstSo
-- a🦋🌹💎 (@_kyeomxiu) May 18, 2021
This is a major diss track to his haters AND I AM HERE FOR IT 👏🏾👏🏾👏🏾
-- 🌼 Wang Xian's Daughter (@kpop_wei) May 18, 2021
Yasssssssss SIR punish those that defamed you
Also this entire MV was 🔥 @SHINee #Taemin_7thAdvice #Taemin_Advice pic.twitter.com/nXIerYLSVd
Lee Taemin wrecked us all with this #Taemin #Taemin_Advice #태민 pic.twitter.com/syYnCK2gSc
-- Everyday is Taemin's Day (@thatssochic1) May 18, 2021
Taemin first performed 'Advice' during his solo online concert “Beyond Live - Taemin: Never Gonna Dance Again” on May 2, which was streamed by 90,000 viewers from 119 countries.
Prior to this, he and his SHINee members Onew, Key, and Minho also held their “Beyond Live: SHINee World” concert on April 4, where they performed “Atlantis,” the title track of the repackaged version of their seventh studio album.
SHINee will be celebrating their 13th anniversary on Tuesday, May 25, via a special broadcast on their NAVER VLive channel at 7:00 pm (Philippine time). Titled “SHINee Day,” the online party is the group's gift to fans for their unwavering love and support over the years and will be composed of performances, games, and a Q&A portion.
5월 25일은 샤이니 데이! 샤이니 데뷔 13주년 기념 스페셜 V 라이브 'SHINee DAY' 5월 25일 오후 8시 진행!
-- SHINee (@SHINee) May 4, 2021
5/25 is SHINee Day! SHINee to have their debut 13th anniversary special V LIVE 'SHINee DAY' on 5/25 8PM KST!
➡️ https://t.co/Y6h1PuSFqB#SHINee #샤이니 pic.twitter.com/RnJD4GISA5
“Advice” will be Taemin's last solo release and “SHINee Day” will be his last activity with SHINee before he enlists in the military on May 31. He is the last SHINee member to undergo South Korea's mandatory military service and is expected to be discharged in November 2022.
Taemin is SM Entertainment's first soloist from an active idol group, having debuted as a solo artist in 2014 with the song “Danger.”
“Advice” is now available on all digital streaming platforms. Aside from the title track, four other songs are included in the album, namely “Light,” “Strings,” “SAD KIDS,” and “If I Could Tell You,” which features Girls' Generation's Taeyeon.
Get to know Taemin and his SHINee hyungs in this gallery: