GMA SVP for Entertainment Lilybeth Rasonable, among the speakers in Content Asia Summit 2017
GMA Network’s Senior Vice President for Entertainment Lilybeth G. Rasonable graced the stage of the Content Asia Summit 2017.
Ms. Rasonable shared her knowledge and experience in handling competition in free TV markets and utilizing digital strategies such as the network’s partnership with YouTube at the said conference. She imparted a few of GMA’s practices to keep the network ahead in viewership and how it addresses the shifting viewing habits of millennials today.
The conference's theme revolved around transforming and growing the content story in Asia. Other speakers at the event include mm2 Asia Founder, Executive Chairman and Executive Director Melvin Ang, iflix Group Chief Content Officer Sean Carey, and BBC Worldwide SVP and GM South & Southeast Asia Myleeta Aga.
Content Asia Summit 2017 was held from September 7 to 8 in Singapore.
