GMA Network improves winning performance in nationwide TV ratings
Broadcast leader GMA Network continues to accelerate its ratings performance in National Urban Philippines based on data from Nielsen TV Audience Measurement, the industry’s trusted ratings service provider.
From January 1 to 31 (with January 22 to 31 based on overnight data), GMA remained the country’s leading free TV channel with a people audience share of 41.9 percent in National Urban Television Audience Measurement (NUTAM), posting a solid 7-point margin over ABS-CBN which garnered 34.9 percent.
GMA’s lead in January was even bigger than its 5.1-point advantage over ABS-CBN in the fourth quarter of 2016, during which its people audience share reached an impressive 40.3 percent compared to the rival network’s 35.2 percent.
Across dayparts, the Kapuso Network was the clear winner from morning to primetime in NUTAM, as well as in Urban Luzon, where it also continued to prevail over competition.
In Urban Luzon, which accounts for 77 percent of all viewers in urban TV homes in the country, GMA remained unrivaled with a people share of 48.2 percent, way ahead of ABS-CBN’s 29.2 percent.
Kapuso programs likewise reigned in NUTAM as more shows from GMA made it to the list of top-performing shows in this area.
Primetime telefantasya program Encantadia still topped the list of top-rating shows in the country, followed closely by Alyas Robin Hood, 24 Oras, Kapuso Mo, Jessica Soho, and Magpakailanman.
Also in the list are Pepito Manaloto, Hay Bahay!, Kapuso Movie Night, Someone to Watch Over Me, Tsuperhero, 24 Oras Weekend, Wowowin, Eat Bulaga, Bubble Gang, Imbestigador, and Ika-6 na Utos.
GMA rolled out two new programs in January – the romantic comedy series Meant To Be on GMA’s primetime block and the TV version of Pinulot Ka Lang Sa Lupa on the afternoon block. Both programs rated higher than competition with Meant To Be even making it to the list of top programs in NUTAM in January.
Meanwhile, GMA has once again proven to be the Filipino viewers’ network of choice during momentous events as the GMA telecast of the Miss Universe 2016 pageant rated highest nationwide with a 57.1 percent people audience share, higher than ABS-CBN’s 28 percent and TV5’s 8.4 percent. The pageant was simulcast over the three biggest networks as Solar Entertainment’s broadcast partners last January 30.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2016, Nielsen TV Audience Measurement, the leading ratings service provider, increased its client pool to a total of 36 clients/subscribers which now include 12 local TV networks, 5 regional clients, 2 blocktimers, and 17 media agencies.
GMA subscribes to Nielsen along with other local networks TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; regional network Fox Networks Group; blocktimers CBN Asia and TAPE Inc.; and major advertising and media agencies such as Ebiquity-Faulkner, Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest.