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Alden Richards and Maine Mendoza “Start the Kilig” this Valentine’s Day in new endorsement

Published January 1, 1970 8:00 AM PHT
Updated February 19, 2020 4:34 PM PHT

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Watch the teaser of their latest TVC.


By ANICA SAMODIO

If there’s a love team that could start the kilig this Valentine’s Day, it should be none other than the phenomenal Kalye-serye lovebirds, AlDub.

AlDub is becoming the most influential loveteam in the industry and this coffee brand couldn’t help but tap Alden Richards and Maine Mendoza as their new endorsers. Nescafe posted a short teaser of their new TVC with the hashtag, #StartTheKilig.

How effective are these two when it comes to endorsing products?
Well, fans say (in Facebook comments of hte Nescafe TVC teaser) that they switch to whatever AlDub is endorsing. They have changed their
shampoodetergent, milk, and now they would have to include their coffee to the list. Some even say that they could already put up a grocery store with just the products endorsed by AlDub.

Here’s the short teaser of their new endorsement #StartTheKilig:
 

Ang inyong hiling ay matutupad na. Alden and Maine for NESCAFÉ!Let's #StartTheKilig together this Valentine's Day!

Posted by NESCAFÉ on Friday, February 12, 2016
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