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GMA Network and GMA Entertainment Group are embarking on a year-long campaign to elevate the comedy offering to loyal Kapuso audiences both on TV and online.

Some of the biggest Kapuso stars talked about this campaign in the YOULOL Originals mini-docu series titled The Making of More Tawa, More Saya.

Comedy genius Michael V. stated that laughter is something everyone should share.

“'More Tawa, More Saya' is the campaign of GMA at tsaka ng comedy group ng Entertainment Group. Yung 'More Tawa, More Saya' dito mo lang yan makukuha sa GMA. Sa pulitika 'yung iba [laughs].” actor-director Michael V. said.

He added, “At saka ito lang 'yung dalawang bagay na puwede mo i-share na hindi mo kailangan ng pera o 'di kailangan ng materyal na bagay. So, puwede mo 'to i-share sa mga kaibigan mo, sa pamilya mo. At higit sa lahat doon sa mga kababayan mo.”

Meanwhile, Kapuso Primetime King Dingdong Dantes emphasized that the "More Tawa, More Saya" campaign will run parallel with the grand 75th anniversary of their home network and other comedy programs are marking big milestones in 2025, too.

Dingdong noted, “Ngayon 2025 sini-celebrate natin ang 75th year ng GMA Network at kasabay nun maraming shows na nagse-celebrate rin ng anniversary katulad ng Bubble Gang. “

For his part, director Caesar Cosme--who is the creative director of the Comedy, Infotainment, Game, and Reality Productions of the Entertainment Group--explained further that this new initiative will show the whole country that the comedy content produced by GMA is a force to be reckoned with.

“Para ipakita 'yung strength na ito talagang comedy natin sa GMA, e, isang matinding puwersa. Pero lagi, in the service of the people, parang ano lang, i-remind 'yung [mga] tao lang na dapat o kalimutan muna natin 'yung problema. Ang daming problema ng Pilipinas”

Watch the full mini-docu series of YouLOL Originals here:

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