IU sparks magic in 'Shopper' music video

South Korean superstar IU brought everyone into a festive and magical journey in her new music video "Shopper" on February 20.

Featuring colorful settings and effects, the music video amazed viewers with its breathtaking cinematography and "fantasy feels" story.

UAENAs (fandom of IU) were also thrilled for their favorite artist as IU was seen in different outfits and new cute hairstyles.

The song itself was also loved by fans as it narrated the artist's message about reaching dreams and desires while living life to the fullest.

The music itself gave a refreshing sound to fans, a combination of an electro-pop rock and IU's famous singing style - high notes in chorus and some diverse vocals.

"Shopper" is one of the double title tracks of IU's freshed released album The Winning, along with her other released music video, "Holssi." The album will also feature her other songs "I stan U," "Shh..", and previously trending track "Love wins all."

The Winning is her most awaited sixth mini album, following her previous studio release Lilac and extended play Pieces, which was released in 2021.

Aside from the album, the K-pop artist is set to give fans another present as she will soon do a world tour, "H.E.R", which will kick off this March 2 in Seoul, South Korea.

As part of the concert stops, the Korean soloist will also visit the Philippines once again on June 1 at the Philippine Arena.

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