GMA Logo Joy Marcelo and Sparkle stars
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Sparkle introduces the people behind the success of Sparkle artists

By Maine Aquino
Published January 30, 2024 4:44 PM PHT

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Joy Marcelo and Sparkle stars


On their 29th anniversary, let us meet the amazing team behind Sparkle here:

Sparkle has introduced the individuals who are working tirelessly for the Sparkle artists.

In the video uploaded by Sparkle, they shared, "29 years of Sparkle's greatness calls for a shoutout to the real MVPs - our amazing team! Meet the people who work tirelessly to make your favorite stars sparkle."

In their 29th anniversary video, Sparkle introduced their Vice President, Ms. Joy Marcelo.

Sparkle's Vice President revealed her thoughts on renaming GMA Artist Center to Sparkle. She said, "I think Sparkle is a very perfect name for the talent agency of GMA. It speaks for itself nga, kinang. I think the stars also lalo na ngayon, they're considered the brightest in the industry."

Ms. Joy shared what they are looking for in a Sparkle artist.

"For me you're a Sparkle star if I see something you. Special. Hindi kailangan perfect 'yung beauty mo, hindi kailangan matangkad ka, hindi kailangan tisay ka. But there should be something that will take my interest or will make me look at you again and again."

Also part of Sparkle's behind-the-scenes video and shared their years of commitment to Sparkle are Head of Admin and Finance Maricar Quizon, AVP for Talent Recruitment and Development Jenny Donato.

The Talent Managers of Tracy Garcia, Vic Del Rosario, Daryl Zamora, and Jan Navarro shared their experience working with the brightest stars in the showbiz industry.

Sparkle's AVP for Talent Sales, Branding, and Marketing Anne Puno-Ignacio, and Senior Sales Manager Renze Banawa disclosed how they helped the careers of Sparkle artists.

Meanwhile, Senior Manager for PR, Events, and Digital Roche Tuazon-Chavez talked about how they create memorable and trending events for Sparkle.

Ms. Joy has provided some information about what Sparkle has in store for 2024. She said, "Magkakaroon tayo ng international tours, meaning global na tayo. Hindi na lang tayo nakakulong sa TV and sa digital. We are also partnering with GMA Pictures. Magiging malaki na rin ang opportunity for our stars to join the movies."


The VP of Sparkle added, "I am looking at big YouTube superstars, big influencers, to partner with our own artists. Tapos collaboration is key, 'yun naman talaga 'yung way for us to be known and feeling ko naman 'yung ibang tao gusto rin naman nila to join GMA as well or the Sparkle artists."

Meet the people behind Sparkle and their stories here: