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IU gives mixed emotions in 'Love Wins All' music video

By Kristine Kang
Updated On: January 24, 2024, 12:23 PM
Feel the magic and strength of an endless love story in IU's 'Love Wins All' music video

Fans can't stop their tears as Korean singer IU drops her emotional music video "Love Wins All" on January 24.

With their amazing acting skills, IU and BTS V perfectly portrayed the feelings of hardship and dramatic love as they faced challenges and emotional moments together in a post-apocalyptic future setting.

The music video started as the two artists were shown escaping from a destructive cube, leaving them no choice but to hide in an abandoned building. From there, they stumbled into a stall where they saw a video camera, which filters real life into something like a daydream.

Using the device, the two enjoyed their moments together as they escaped from reality, dreaming of a fun and better life as a couple.

But fans got more emotional as the music video turned into a sad ending, resulting in both of the characters disappearing after a thrilling chase from the disaster.

IU's ballad single added emotional vibes to the video as it perfectly delivered the song's message, an endless love beyond the hardship of two lovers.



As it left a special feeling to fans, #IUV_wins_all and the phrase "IU and Taehyung" quickly trended within a few hours of the music video's release. It also earned more than 5 million views within only nine hours, making it the top two trending for music on YouTube.

Fans of both artists also dropped several comments about the two singers' acting skills and some theories about the music video.

RELATED CONTENT: Get to know South Korea's superstar IU



Besides her "Love Wins All" single, the Korean singer is also gearing up for a new album, following her previous extended play Pieces and studio album Lilac last 2021.

Marking 2024 as IU's era, UAENA s (IU's fans) are also excited for the singer's soon world tour concert "H.E.R." which will start this upcoming March in Seoul, South Korea.

IU will also visit the Philippines on June 1 for her Manila concert at the Philippine Arena.

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