LVMH, parent company of Louis Vuitton, orders 40 million masks for France

The luxury conglomerate, LVMH, commits to making another generous donation to its home country France.

To appease the shortage in surgical masks that their country is facing, LVMH announced on March 21 that they have ordered a total of 40 million masks from a Chinese supplier. The face masks will be of great help to the French people in other to protect themselves against the 2019 coronavirus disease (COVID-19).

LVMH, Mother Company of Louis Vuitton orders 40 million masks for France| Photo by: louisvuitton (IG)

In a statement released by LVMH on their website, the company said:

“By virtue of its global distribution network, LVMH has managed to secure an order with a Chinese industrial supplier for a delivery of 10 million masks in France in the coming days [seven million surgical masks and three million FFP2 masks]. The order will be repeated for at least four weeks in similar quantities [ie approximately 40 million masks].”

Chairman and CEO of LVMH Bernard Arnault had reportedly arranged for the company to finance the whole first week of deliveries, amounting to five million euros, in order to secure the order and ensure that production will begin right away.

The French government will fund the rest of the orders.

LVMH has produced hand sanitizers to address the shortage in France | Photo by: lvmh (IG)

LVMH had also recently repurposed its Perfumes & Cosmetics production facilities--usually used to manufacture Christian Dior, Guerlain, and Givenchy perfumes--to create the much-needed supply of hydroalcoholic gels or hand sanitizers.

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#LVMHjoinsforces Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault instructed the LVMH Perfumes & Cosmetics business to manufacture within their production sites as much gel as needed to support the public authorities. Since Monday, the gel has been delivered free of charge daily to the French health authorities and as a priority to the Assistance Publique-Hôpitaux de Paris. The LVMH Group would like to express a special THANK YOU to all those who made it possible, in particular to our exceptional production teams from @guerlain, @diorparfums and @givenchybeauty who have shown great solidarity and engagement in a spirit of collective effort for the common good. The Group and its Maisons are extremely proud and humbled to do their part in the fight against COVID-19 and to help those whose mission is to protect and care for others. As such, we will continue to honour this commitment for as long as necessary, in connection with the French health authorities. #Coronavirus #COVID19 #APHP #staysafe #StayAtHome #COVID2019france #LVMH #LVMHtalents #Guerlain #ParfumsChristianDior #DiorParfums #Dior #GivenchyBeauty #Givenchy

A post shared by LVMH (@lvmh) on Mar 19, 2020 at 10:13am PDT

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