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Dingdong Dantes
Celebrity Life

Dingdong Dantes achieves another career milestone

Dingdong Dantes takes pride in being the first Filipino celebrity ambassador of the international lifestyle brand POLICE.

The Kapuso Primetime King was officially introduced as its global brand endorser yesterday, May 25, at the Ideal Vision optical shop in Mall of Asia, Pasay City.

Prior to this, Dingdong was already seen wearing fashionable eyewear on the digital billboard of POLICE Lifestyle in Time Square, New York.

“Literally, it felt bold. It felt very big,” said Dingdong about this new milestone in his career in show business.

Then, he recalled the time when digital marketing expert Frank Briones proposed this new endorsement to him, “When you presented the idea, sabi mo, 'This is what's gonna happen. It's the 40th [anniversary] of Police.' Sabi ko,'Wow!' What better way to do this than what you had planned. Kailangan talagang malaki siya, and exactly that's what audacity means.

“So sabi ko, 'Frank, I am very honored to join you on that.' Pero siyempre, bago ang lahat, sasabihin ko na thank you for the trust. Now, here we are together, celebrating 40 years. This milestone, this is something very, very important to me.”

Dingdong also related how excited he was to share the news with his family upon knowing that his digital ad was already up in Time Square.

“Lumaki po kasi ako sa Cubao, sa New York, Cubao,” the Family Feud host said. This time, sabi ko, 'Ma, nandito na ako sa ibang New York. Manhattan, New York na!

“I'm very, very proud to represent the brand especially on that global stage. Much more because, my friends thought that I really shot the ad with pareng Lewis [Hamilton, F1 superstar]. Kaya sabi nila, 'Puwede bang ipakilala mo ako?' Kaya sabi, 'Teka lang, hindi muna. Hindi pa.'"

In line with its 40th Year Anniversary, the eyewear and watch brand launched its global campaign called #AudacityWanted. This aims to communicate that being cool goes beyond conforming to norms. That real men don't have to be your typical “macho.” The current collection of both Police Eyewear and Police Watches depict just that. An Evolved Style without losing its Timeless Look.

“Audacity Wanted perfectly embodies the soul and essence of POLICE which has been a trailblazer in the industry for the past 40 years. The brand has always been one step ahead and has perfectly been anchored on its timeless contemporary look. Hopefully, this campaign imparts a message of being daring and taking their own path amongst consumers,” said Valentina Olivier, Asia Pacific Regional Marketing Head of De Rigo Vision.

In a statement, Dingdong said, “I am a firm believer of defying norms and making a difference. It's an honor to join the #AudacityWanted movement.”

MEANWHILE, HERE ARE THE HIGHLIGHTS OF THE EVENT WITH DINGDONG DANTES:

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