Crayola unveils new crayons representing 40 skin tones
American company Crayola has announced that it will roll out a new set of crayons dubbed as “Colors of the World” featuring 40 different hues representing “the full spectrum of human complexions."
In its press release with the Associated Press, Crayola CEO Rich Wuerthele shared that they hope the color range will increase representation and “foster a greater sense of belonging and acceptance.”
Adding, “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
Prior to the announcement, Crayola conducted rigorous consumer testing and even partnered with former Chief Chemist and Managing Director of MAC Cosmetics Victor Casale to understand the diversity of skin tones that exist in humans.
According to the statement, Crayola closely studied Victor Casale's scientific process for developing inclusive foundation shades found on MAC Cosmetics.
Victor said, “I have spent my life trying to create truly global shade palettes because I know what it's like to be with a person who has finally found their exact match. They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling.
“Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons.”
Aside from the diverse range of colors, each pack will feature side panels that serve as color references. Each crayon is wrapped in the same gradient skin tone with the label color name in various languages like English, Spanish, and French and has realistic color names -- such as Light Golden, Deep Almond, and Medium Deep Rose -- to help kids easily find the shade they identify as their own.
The new line will hit the shelves come July and will be available in both 24- and 32- crayon packs.