IN PHOTOS: Korean celebs who endorsed local brands

Super Junior members Donghae and Siwon were the first Korean endorsers to be signed by a Filipino lifestyle brand in 2012. The two also had a fan meeting in Trinoma Activity Center during their visit.

With the rise of his K-dramas in 2012, a clothing brand signed actor Lee Min-ho to be its latest endorser. Lee Min-ho had multiple fan meetings in the Philippines in the span of three years, from 2012 to 2015.

In 2017, Park Shin-hye was revealed to be the first female Korean star to endorse a retail brand.

In 2017, 'Moon Lovers: Scarlet Heart Ryeo' actor Nam Joo-hyuk became the latest endorser of a popular clothing brand in the Philippines. The South Korean heartthrob was seen wearing its 2017 holiday collection and even had a meet and greet the following year.

BLACKPINK member Lisa Manoban graced the summer collection of a lifestyle brand in 2019. In an exclusive video, the Thai singer and dancer shared that she's delighted to be a part of its roster of celebrities.

Park Seo-joon fans went berserk when they found out that the K-drama actor is endorsing a popular retail brand in 2019. The Korean actor held a fan meeting the same year and was flocked by fans and celebrities alike!

The following year, Park Seo-joon was tapped by an Australian make-up brand to endorse the product to the Philippine market. He is also hinted to become the latest face of a telecommunications brand.

K-pop fans were floored by the sight of TWICE when they graced the huge billboards along EDSA last December 2019.

K-drama actor Ji Soo joined the line up of endorsers for a Filipino clothing company last March 2020. In his promotional video, the 'My First First Love' actor was caught saying, “Hello! Kamusta kayo? My name is Ji Soo.” Talk about cute!

Son Ye-jin joined her 'Crash Landing on You' leading man when she signed to be an endorser of a telco company.

'Boys Over Flowers' actor Lee Min-ho is the latest endorser of a popular shopping app in the Philippines.

K-pop boy group iKON flew to Manila to endorse the latest model of a mobile phone brand. The group performed a brief concert for their fans as they sang their hit songs “Love Scenario,” “Killing Me,” and “Bling Bling.”

On January 18, 2021, a local telecommunications company announced that Grammy-nominated artist BTS will star in their upcoming campaign that will be released in the first quarter of 2021. In a press release, the company said they tapped the global superstars as endorsers "to inspire more Filipinos to find purpose in everything they do and ultimately live smarter for a better world."

Standing at least 6'1, Korean actor Byeon Woo-seok is the perfect fit to join the army of international endorsers of local clothing giant Bench. Woo-seok was part of the hit K-drama series 'Record of Youth.'

Korean actor Kim Soo-hyun of the 'It's Okay Not To Be Okay ' K-drama series is now part of the star-studded roster of ambassadors of Bench. He collaborated with the Pinoy clothing company for the KIM SOO HYUN x BENCH collection.

Stray Kids joined the lineup of international endorsers of Filipino clothing giant Bench in April 2022.

K-pop boy group NCT DREAM is the newest endorser of Filipino fashion brand Penshoppe.

Aside from endorsing a clothing brand and a popular online shopping app in the Philippines, Lee Min-ho was also tapped to become a brand ambassador of real estate developer SM Development Corporation.

Fans of the JYP Entertainment girl group ITZY are ecstatic to meet their idols in the flesh in their much-awaited fan meeting in April 2023, which was organized by Bench, a local clothing label the group is endorsing.

ITZY is composed of Ryujin, Yuna, Yeji, Lia, and Chaeryeong and they debuted in 2019.

EXO member Chanyeol was introduced as the new endorser of Penshoppe in March 2023.

Korean actor and K-pop boy band ASTRO's Cha Eun-woo was recently revealed to be the newest brand ambassador of Dunkin' PH.

Fourth-generation K-pop boy band ENHYPEN is also the brand ambassador of local makeup brand BYS Cosmetics. During the brand's 10th anniversary, ENHYPEN met with their Filo fans for the first time.

Korean actress Han So-hee, famous for her roles in K-dramas such as “The World of Married,” “Nevertheless,” “My Name,” and “Soundtrack #1,” is also the face of local makeup brand BYS Cosmetics.

Korean hottie Sung Hoon is now an irresistible endorser of the underwear line of a Filipino clothing giant.