GMA Network remains number one as it rings in the New Year | GMANetwork.com - Corporate - Articles

GMA Network’s ratings success continued well into the New Year with recent data from the industry’s trusted ratings service provider Nielsen TV Audience Measurement showing that the Kapuso network remains number one in the country.

GMA Network remains number one as it rings in the New Year

January 17 2017

GMA Network’s ratings success continued well into the New Year with recent data from the industry’s trusted ratings service provider Nielsen TV Audience Measurement showing that the Kapuso network remains number one in the country.

From December 2016 to January 15, 2017 (with January 8 to 15 based on overnight data), GMA led competition in National Urban Philippines with a people audience share of 41.7 percent, besting ABS-CBN’s 34.2 percent by 7.5 points.

All timeblocks – from morning to primetime – were dominated by GMA as most Kapuso programs continued to rule over competition by strong margins.

Based on National Urban Television Audience Measurement (NUTAM) data, 7 out of the top 10 programs in the country belonged to GMA.

Encantadia, still at number one, continues to keep its ratings stronghold, followed by Dingdong Dantes’ Alyas Robin Hood at number two.

Leading primetime news program 24 Oras alongside weekend top-raters Pepito Manaloto, Kapuso Mo, Jessica Soho, andMagpakailanman also kept their winning streaks in NUTAM.

GMA’s opening salvo for 2017, the romantic-comedy Meant To Be premiered to high ratings last January 9, landing a spot in the top 10.

Joining the said shows in the list of top programs in NUTAM for the cited period are Hay Bahay!, Kapuso Movie Night, Tsuperhero, 24 Oras Weekend, Someone To Watch Over Me, Wowowin, Eat Bulaga, Pepito Manalotalk, and Imbestigador.

Other ratings drivers include Superstar Duets, Sunday Pinasaya, Bubble Gang, and another recently-launched and much-talked about Kapuso program, Ika-6 Na Utos.

The GMA Christmas Special “Magic of Christmas” and New Year Countdown “Lipad Sa 2017” also delivered top ratings and beat all other TV programs in the same timeslot during their respective airing dates. Both Kapuso specials made it to the list of most-watched programs in NUTAM and Urban Luzon.

GMA emerged as the number one TV network in 2016 following its consistent and increasingly strong performance since September when it grabbed the nationwide ratings lead from its main competitor.

The Network’s fourth quarter ratings, wherein its people share soared to 40.3 percent compared to ABS-CBN’s 35.2 percent, was the main driver for GMA’s top ratings last year. GMA ended 2016 with a full year average people audience share of 37.3 percent in NUTAM, ahead of ABS-CBN’s 37.1 percent.

In December, GMA recorded its best ratings performance for 2016 as its people audience share reached 41.7 percent versus ABS-CBN’s 33.9 percent, capping off another milestone year for the Kapuso Network.

It likewise remained undefeated in Urban Luzon, which represents 77 percent of all viewers in urban TV homes in the country, with both its full year 2016 and partial January 2017 performance showing that it is still largely ahead of competition across all dayparts. From December 2016 to partial January 2017, GMA’s people share stood strong at 47.7 percent, 18.9 points higher than ABS-CBN’s 28.8 percent.

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.

In 2016, Nielsen TV Audience Measurement, the leading ratings service provider, increased its client pool to a total of 36 clients/subscribers which now include 12 local TV networks, 5 regional clients, 2 blocktimers, and 17 media agencies.

GMA subscribes to Nielsen along with other local networks TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; regional network Fox Networks Group; blocktimers CBN Asia and TAPE Inc.; and major advertising and media agencies such as Ebiquity-Faulkner, Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest. 

 

 

 

 

 

 

 

 

 

 

 

 

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