GMA New Media 11-month profit soars 327 percent | GMANetwork.com - Corporate - Articles

The wholly owned GMA subsidiary grew its consolidated revenues from January to November 2016 by 50 percent to P249.6 million boosted by the deft implementation of initiatives that were based on NMI’s growth strategies for the year. 

GMA New Media 11-month profit soars 327 percent

December 19 2016

Consolidated profits of GMA New Media, Inc. (NMI), the technology arm of broadcast giant GMA Network, surged 327 percent in the first eleven months of the year to P37.4 million from the same period in 2015. This was achieved on top of the phenomenal rise in net income in 2015 of ­­­621 percent.

The wholly owned GMA subsidiary grew its consolidated revenues from January to November 2016 by 50 percent to P249.6 million boosted by the deft implementation of initiatives that were based on NMI’s growth strategies for the year. 

These include the optimization of revenue sources including content partnerships that were established last year, as well as cultivating emerging ones to further strengthen the uptrend in sales.

Online advertising revenues jumped 73 percent to P124 million as earnings from programmatic advertising and key online partners contributed 80 percent of total sales equivalent to P99.3 million.

NMI’s revenues from YouTube similarly increased by 94 percent to USD 700,000 driven by the GMA YouTube channel’s steady increase in views and traffic. On the other hand, YTD revenues from over-the-top platforms from the two main partners Hooq and iflix also increased by 218 percent compared to the same period last year.

“Partnering with various industry entities such as online industry leaders Facebook and YouTube has proven to be an effective strategy for GMA NMI this year. These partnerships, in addition to opening new revenue streams, are beneficial in terms of strengthening GMA’s online presence particularly among the millennial market,” said GMA NMI President and COO Judd Gallares.

NMI subsidiary MediaMerge also posted strong financial results as it increased its net income by 101 percent during the covered period. Digify, another subsidiary, meanwhile, continued to grow its pool of clients fuelled by the continued demand for internet-based applications. This year, the techno-creative R&D lab bagged several recognitions with the most recent one being a Gold award for Marketing Excellence, Emerging Technology, for powering SM Supermall’s “Download and Win” mobile app in the International Council of Shopping Centers.

NMI is the prime mover of the upcoming launch of GMA’s DTT (digital terrestrial television) product in the country. NMI recently unveiled a prototype of GMA’s DTT product, which can enable digital broadcast services on analog TV while transforming the unit into a smart TV capable of playing on-demand content and running different applications, allowing for an interactive viewing experience for the consumer.

The Intellectual Property Office already issued a Certificate of Registration for the Utility Model application of the said innovation. The Network earlier announced that it is initially investing P416 million on transmitter facilities for its DTT project to kick-start its roll-out in Mega Manila. The amount will be allotted for the acquisition of three high-powered transmitters and a fully-mirrored head-end system for grouping and digitally encoding programs.

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