Kapuso Network posts wider leads over competition in nationwide ratings | GMANetwork.com - Corporate - Articles

GMA Network is set to end the year on a remarkably strong note as it continues to outshine competition across all dayparts in nationwide television ratings.

Kapuso Network posts wider leads over competition in nationwide ratings

December 15 2016

GMA Network is set to end the year on a remarkably strong note as it continues to outshine competition across all dayparts in nationwide television ratings. This is according to data from the industry’s widely trusted ratings service provider Nielsen TV Audience Measurement.

From morning to primetime, the Kapuso Network further improved its lead over the rival network, sustaining its dominance in National Urban Philippines. From November 1 to December 13 (December 4 to 13 based on overnight data), GMA registered a total day household audience share of 38.2 percent in NUTAM (National Urban Television Audience Measurement), well ahead of ABS-CBN’s 34.4 percent.

GMA programs comprised majority of the highest rating shows in National Urban Philippines with 8 out of 10.

 

 

Leading the list of top-rating Kapuso shows is the iconic telefantasya Encantadia (24.6 percent), keeping the number one spot over-all in NUTAM.

 

 

Primetime newscast 24 Oras (23.3 percent) at number 3 is also a clear winner in nationwide ratings as it remains the leading news program in the country.

 

 

The Kapuso Network also continues to rule in comedy with Pepito Manaloto (23 percent) securing the 4th spot, followed by the weekly drama anthology Magpakailanman (21.5 percent) at number 5.

 

Intriguing viewers with its unpredictable plot, Alyas Robin Hood (21.2 percent), top-billed by Kapuso Primetime King Dingdong Dantes, likewise ranked among the most-watched programs nationwide at number 6.

Completing the list of GMA shows in the top 10 are consistent weekend top-raters Ismol Family (20.7 percent), Kapuso Mo, Jessica Soho (20.4 percent), and 24 Oras Weekend (19.1 percent).

Other Kapuso programs that registered strong ratings in NUTAM are Hay Bahay! (18.9 percent), Tsuperhero (18.6 percent), Imbestigador (16.4 percent), Wowowin (16.2 percent), Eat Bulaga (15.2 percent), Sunday Pinasaya (13.8 percent), and Someone to Watch Over Me (13.2 percent).

“Resurgence: Pacquiao versus Vargas,” which aired exclusively on GMA on free TV, meanwhile, took the number one in the list of programs with specials with a 32.9 percent household rating.

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.

As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 blocktimers, and 17 media agencies.

GMA subscribes to Nielsen along with TV5 and Aksyon TV, CNN Philippines, Net 25, Ebiquity-Faulkner CBN Asia and TAPE Inc., and major advertising and media agencies such as Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest. 

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