PANAta 2016 awards two golds to GMA Network | GMANetwork.com - Corporate - Articles

The Network also garnered two bronze awards for the “GMA Share the Love” campaign in the Asia Pacific Tambuli Awards 2016.

PANAta 2016 awards two golds to GMA Network

June 08 2016

GMA is the only Philippine broadcast network to win gold in the PANAta Marketing Effectiveness Awards 2016, bringing home two gold awards for the “#GOManny: Pacquiao – Mayweather Fight” and “Champion Tapat Dapat Update” campaigns. The awards are given to organizations who have effectively utilized various communication tools in building their brand and creating a positive impact in society in the process.
 
Bagging the Gold in the Brand Marketing – Integrated Program – Promotions category of the PANAta Marketing Effectiveness Awards 2016, “#GOManny : Pacquiao – Mayweather Fight,” the Network’s multi-platform campaign for the historic Pacquiao-Mayweather boxing match, successfully rallied Filipinos all over the world behind its Kapuso and the People’s Champ Manny Pacquiao.
 
A Gold award in the Advocacy Marketing – Single Medium (TV) category was also bestowed on GMA’s campaign for “Champion Tapat Dapat Update,” which paid tribute to ordinary people who achieved extraordinary feats by staying true to their advocacies. Highlighting the virtues of what it means to be “tapat” – sincerity, honesty, integrity and commitment – GMA created twelve 60-second short documentaries which revealed the inspiring stories of the passion, vision, struggles and victories of these individuals.
 
The Network also garnered two bronze awards for the “GMA Share the Love” campaign in the Asia Pacific Tambuli Awards 2016.
 
The multi-awarded “GMA Share the Love” campaign earned further distinctions with a bronze award in each of the Integrated Media and Family Oriented Brand categories at the Asia Pacific Tambuli Awards 2016, which recognizes brands with campaigns that create positive change in society while effectively delivering results.
 
Espousing its commitment to Serbisyong Totoo, the Network, along with its socio-civic arm GMA Kapuso Foundation and various Kapuso personalities, its partner advertisers and its valued audience, shared an early Christmas with the survivors who have not experienced it since Typhoon Yolanda. GMA was the first to provide permanent housing for the survivors, with 403 newly built homes in the GMA Kapuso Village in Tacloban.
 
The “GMA Share the Love” campaign has previously been lauded by various local and international award-giving bodies including the PANAta Marketing Effectiveness Awards in 2015, as well as the Asia-Pacific Spark Awards and the Asia-Pacific Loyalty and Engagement Awards in the same year.

2016 PANATA MARKETING EFFECTIVENESS AWARDS. From left to right: Jon Lara, Riza Garduque, Loi Ramos, Chelou Medina, Lizelle Maralag, Sher Arce, Mia Alcazar, Mona Nieva, Jeff Tarayao, and Marvin Mencias

ASIA PACIFIC TAMBULI AWARDS 2016. From left to right: Graham Empederado, Brian Camaya, Aileen Young, and Phil Disini

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