GMA Network retains ratings supremacy in Urban Luzon and Mega Manila | GMANetwork.com - Corporate - Articles

  For the period April 1 to 30 (with the dates of April 24 to 30 based on overnight data), GMA triumphed over other TV networks in Urban Luzon with an average household share of 40.1 percent, beating ABS-CBN’s 30.8 percent by 9.3 points and TV5’s 7.9 percent by 32.2 points.

GMA Network retains ratings supremacy in Urban Luzon and Mega Manila

May 03 2016

GMA Network (GMA) remained the ratings frontrunner in its stronghold areas, Urban Luzon and Mega Manila, where it won across all dayparts based on data from Nielsen TV Audience Measurement, the industry’s widely trusted ratings service provider.
 
For the period April 1 to 30 (with the dates of April 24 to 30 based on overnight data), GMA triumphed over other TV networks in Urban Luzon with an average household share of 40.1 percent, beating ABS-CBN’s 30.8 percent by 9.3 points and TV5’s 7.9 percent by 32.2 points.
 
GMA also maintained its winning streak in Mega Manila with 41.9 percent, up by 14 points from ABS-CBN’s 27.9 percent and up by 33.5 points from TV5’s 8.4 percent.
 
Urban Luzon accounts for 77 percent of all urban TV households in the country, while Mega Manila covers 60 percent.
 
In National Urban Television Audience Measurement (NUTAM), GMA continued to lead rival networks in the daytime blocks. GMA recorded 32.7 percent in the morning block versus ABS-CBN’s 30.7 percent and TV5’s 12.6 percent. In the afternoon block, GMA posted 38.5 percent, outscoring ABS-CBN’s 34.4 percent and TV5’s 7.8 percent.
 
Meanwhile, boxing champ Manny Pacquiao’s victory against Timothy Bradley also marked a ratings win for GMA, where it aired exclusively on free TV via PacBrad III. The main event registered a household rating of 40.5 percent in Total Philippines, surpassing its ABS-CBN and TV5 counterparts in all areas, and even rating 15.3 points higher than Pacquiao’s last fight on GMA, Battle for Greatness (Manny Pacquiao versus Floyd Mayweather Jr).
 
 
Moreover, PacBrad III topped the list of most watched programs (including specials) in Mega Manila, and led the list of Kapuso shows in NUTAM and Urban Luzon.
 
Other top-rating Kapuso programs for April include Lip Sync Battle Philippines, Pepito Manaloto, Kapuso Mo, Jessica Soho, Eat Bulaga, 24 Oras, Poor Señorita, and Magpakailanman.
 
 
Completing the list are That’s My Amboy, Ismol Family, Because of You, Wish I May, Bubble Gang, Sunday PinaSaya, Hanggang Makita Kang Muli, 24 Oras Weekend, Karelasyon, Wowowin, Vampire Ang Daddy Ko, The Millionaire’s Wife, and Imbestigador.
 
 
 
Compared to its closest rival, more programs from GMA entered the list of top programs in Urban Luzon and Mega Manila.
 
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. Nielsen has a nationwide sample size of 3,500 urban and rural homes, bigger than Kantar’s sample size of 2,610.
 
As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 blocktimers, and 17 media agencies.
 
GMA subscribes to Nielsen along with TV5 and Aksyon TV, CNN Philippines, Net 25, Ebiquity-Faulkner CBN Asia and TAPE Inc., and major advertising and media agencies such as Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest. 
 

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