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Pinoy Abroad

Pinoys launch 1st 3D magazine in UAE


In time for the 113th Philippine Independence Day on June 12, Pinoys in the United Arab Emirates (UAE) will launch the first 3D publication — Mint Magazine — in the region. Mint's June issue, with the theme "Pinoy Freedom in 3D," will feature photos and artworks that were enhanced using a technique for creating optical illusion of depth called stereoscopic or 3D imaging. Special 3D glasses will come with each copy of the magazine). “We innovate to figure out a way to capture our readers’ attention and in the process connect with them through stories that will uplift and change their lives," Mint Magazine’s editor and creator Jonah Cruz said in a statement. “Mint Magazine is about telling people to step out of their comfort zone; to do something that will challenge their perceptions of who they are and what they can do to give them the courage and self-confidence to do things that will allow them to develop their self-worth," Cruz said. “There is an abundance of creativity in the media industry. Technology creates out-of-the-box thinking to deliver stories to the readers. Mint Magazine is about old-fashioned commitment to maintaining high standards of journalism fused with fast-paced changes in the media to develop high-value content," Cruz noted. She added that “offering a magazine in 3D is also an innovative marketing approach that will reverse shrinking advertising revenue and dropping circulation in the print industry." The special issue of the magazine will feature stories of Filipino people’s struggle for freedom on a personal level such as overcoming fears commonly experienced by overseas Filipino workers (OFWs). - VVP, GMA News

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