Survey says! More Filipino women drink than men

Hold on to your beer cozies because it seems the lady likes the libation.

 

That's right. According to the Veritas Truth Survey (VTS), more Filipino females drink alcoholic beverages than males - 52% to 48%. Furthermore, and perhaps an explanation to the numbers, the survey said that more married respondents consume alcoholic beverages at 57% compared to single respondents at 43%.  

As to consumer preference the top three alcoholic beverage of choice are: San Miguel (rank 1), Red Horse (rank 2) and Tanduay (rank 3).

 

As to age range, the youngest documented drinker is 13 years old while a majority of alcoholic beverage drinkers are from ages 19-25 comprising at least 25.55%.  The next largest age group of drinkers comes from ages 29-35 comprising at least 14.38%.  

 

On a national scale the survey reveals that 66% of Filipinos are alcoholic beverage drinkers with those living in Luzon with the highest percentage of drinkers relative to regional population at 58.9%. In the Visayas it's 21.5% and those in Mindanao at 19.6%.  

 

When analyzed by region, the National Capital Region (at 17%), Region 4A (at 15%) and Region 7 (at 8%) were the top 3 regions with the most alcoholic beverage consumption while the Autonomous Region of Muslim Mindanao (ARMM) scored the lowest in consumption at 2%.

 

As to the frequency of alcoholic beverage consumption, 79% of the respondents said that they would drink alcoholic beverages only during special occasions while 11% would drink alcohol on a weekly basis, 6% on a monthly basis and 4% on a daily basis.  This implies that almost 21% of Filipinos are regular alcoholic beverage drinkers.

 

Alcoholic beverage consumers are equally distributed between urban and rural locations. When analyzed by salary range those earning P5,000-P14,999 would consume more alcoholic beverages (at 41%) compared to those earning P15,000-P24,999 at 26%; those earning P25,000-Above at 20%; and those earning P4,999-below at 13%.

  

Radyo Veritas in partnership with the various priests and lay collaborators within the different Archdioceses and Dioceses successfully conducted this National Survey. It was conducted in 85 Archdioceses and Dioceses covering all 17 regions during the 2nd Quarter of 2012, with 2,500 respondents.

 

Respondents were chosen on the basis of stratified random sampling, with +/- 2% margin of error, under Slovin’s formula. The sampling method involves the division of a population into smaller groups known as strata (per diocese) with of 2,500 respondents of the study. — DVM, GMA News